Effects of Narratives on Demand for Low and High Ventilated Cigarettes and Substitution for Alternative Products

This study will investigate the effects of narratives on demand for low and high ventilated cigarettes and substitution for alternative products in the Experimental Tobacco Marketplace.

Inclusion Criteria: * Provide informed consent * Be at least 21 years of age or older * Provide a breath sample for measuring carbon monoxide (CO ≥ 8 ppm) * Stable tobacco use patterns for at least three months * Be willing to sample the study cigarettes (high- and low-ventilated cigarettes) * Report smoking a high-ventilated cigarette (\>= 20% ventilation) * Report smoking at least 10 cigarettes per day Exclusion Criteria: * Have plans to move out of the area * Have a serious or unstable physical or mental health condition * Taking a tobacco cessation medication or medication that interferes with nicotine metabolism, motivation or reinforcement * Report concrete, immediate plans to alter/quit using their usual nicotine products at the beginning of the study Note: Participants may be withdrawn from the study after providing consent if they submit an invalid breath sample (CO ≥ 8 ppm).